Peter Coffey’s Resume (Get your own souvenir PDF)
WORK WORK
The Food Group | Chicago, IL
Sr. Copywriter, 2023- Present
Refreshed and refined the Campbell’s Foodservice brand from look and feel to sound and tone, which is now used across all communication points
Sold in work beyond original scope with a sweeps targeted to reward healthcare workers
FCB | Chicago, IL
Sr. Copywriter, 2021-2022
Collaborated with CDs, ACDs, ADs, and strategy teammates to create toolkits, establish photoshoots, and deliver hooks/ activations for programs across ABI’s portfolio of brands
Developed and implemented national fall, winter, and summer retail programs from packaging to consumer hook for Bud Light, Budweiser, and Michelob Ultra
Sandstorm Design | Chicago, IL
Sr. Copywriter, 2020
Brought a variety of both B2B and B2C brands to life through website vignettes, video and radio spots, in-person experiential, direct mailers, digital banners, and social media content
Directed talent during recording sessions, selected stock footage and music, collaborated with video production on edits, and worked closely with clients to ensure creative needs were met
Leo Burnett, Arc Worldwide | Chicago, IL
Copywriter, 2016-2019, Jr. Copywriter 2015-2016
Served as Miller Lite’s lead writer for two years developing national retail programs for summer, football, and holiday
Elevated awareness for MillerCoors brands across the country through localized programs and activations with professional sport teams, athletes, sporting events, musicians, music festivals, and charities
Worked with senior leadership to develop retail messaging for national and regional Coors Light campaigns
Doubled engagement on Molson Canadian’s Facebook page, created Molson print ads and even banded emojis
Helped secure new business within MillerCoors to more than double the size of our brand portfolio
kglobal | Washington, D.C.
Freelance Creative, 2014-2015, Intern 2012
Developed an online voice and content for “The Baconeers,” a National Pork Producers Council grassroots campaign
Grew The Baconeers community to 100,000+ followers and responsible for 2,000 opt-in subscribers in a single day