BACONEERS
Remember all those “epic bacon” memes circa 2013-2015? I’m not saying I’m responsible, but I’m not not responsible.
The Baconeers was an online community of bacon lovers that I helped build from the ground up for the National Pork Producers Council (aka Big Bacon). After defining the brand’s voice and establishing their mission, I created original content for their Facebook, Twitter, Vine (RIP), e-blasts, and Youtube. In just over a year and a half with the brand, I helped grow their online community to over 100,000 strong with hundreds of daily engagements.