copywriter

MOLSON BACK LABELS

MOLSON

BACK LABELS

In 2019, Molson wanted to bring back their popular one-liner back labels from the early 2000s. The problem was the old lines wouldn’t fly in this day and age (see for yourself). They asked our team to come up with new, more appropriate lines for the next generation of drinkers that still resonated with those who enjoyed the labels from years ago. What we landed on were 60 lines (the original ask was 30) made up of dad jokes, ice-breakers, pick-up lines and more that were bound to keep drinkers entertained round after round.

Program Announcement

for Facebook

My Collection

of One-liners

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