BUD LIGHT
Bud Light’s a big brand, so we made sure they showed up big in store.
Below are examples that show how I worked with a team of art directors and 3-D artists to create impactful in-store displays for Bud Light’s national summer program, regional Super Bowl program, as well as how we showed up at the bar around St. Patty’s Day.
NATIONAL SUMMER PROGRAM
Different regions do summer differently, so to make summer cooler we changed up the photography and sweeps to better match each region we showed up in—because someone in Nebraska isn’t having too many “beach days.”
