This is probably the least “book worthy” thing in my portfolio, but I had a damn good time doing it—so I threw it in anyways.
Arc and Leo Burnett wanted to bring people together across agencies and disciplines to showcase their creativity by utilizing Google Paper Signals to solve every day problems. My team, consisting of CDs, ADs, AEs, producers, and programers decided to tackle the issue of seasonal allergies. We devised a wall-mounted nose that illuminated red and dispensed allergy meds once the pollen count reached a set level via live data from an API. The end product was rightfully named “The Nose Knows” and is still on display in the Innovation Lab at Leo Burnett.
